R.E.M. Beauty Pop Up
Stepping back in time and immersing their senses, visitors indulged in "The Sweetner Shop," a three-day pop-up event hosted in the heart of New York by REM Beauty. The immersive experience celebrated the launch of REM Beauty's groundbreaking foundation line, featuring an impressive 60 shades. With a unique blend of nostalgia and deliciousness, the event seamlessly combined a 75% experiential and 25% transactional approach.
Event Highlights:
1. Retro Ice Cream Shop: Guests indulged in complimentary ice cream with toppings of their choice, mirroring the foundation shades from vanilla to dark chocolate.
2. Shade Matching: Expert-assisted shade matching stations allowed visitors to discover their perfect foundation match.
3. Exclusive Merchandise: Guests had access to merchandise that was made exclusively for this pop up.
4. Blast from the Past: An old-fashioned jukebox spinning classic tunes and a vintage-inspired photo booth printing instant pics for a Polaroid-like feel, to set the atmosphere.
5. Shopping Experience: It was a 25% transactional pop up, where visitors could buy the foundation before it was available online.
Visitors immersed themselves in the Laneige Celestial Pop-Up in LA, a radiant experience meticulously curated to mirror the skincare brand's promise of a luminous glow. The celestial theme echoed the essence of "glowy, radiant and shiny" as attendees explored the Hydration Station, where personalized consultations unfolded like shimmering constellations. The Glow Station illuminated the path to a luminous complexion, offering insights into achieving that coveted radiance. The Lip Fortune Wall added an element of celestial mystery, revealing lip fortune messages. In the celestial-themed Gift Shop, visitors could purchase the holiday sets that were curated to leave their skin glowing and radiant. As each guest departed, they left with a complimentary goodie bag!
Laneige Pop Up
In the heart of Times Square, the Sol de Janeiro activation, “Get Into a Sol De Janerio State of Mind” a vibrant collaboration with Van Leeuwen Ice Cream, unfolded from a charming truck. Visitors were treated to complimentary scoops of tropical delight, where each indulgence came with a scratch card, offering a chance to win exclusive prizes and merchandise. The truck became a mobile haven of sensory pleasures, blending Sol de Janeiro's tropical essence with the delectable offerings from Van Leeuwen, creating a sun-kissed celebration in the heart of the city.
Sol De Janerio Pop Up
Embarking on a beauty odyssey, visitors immersed themselves in the allure of the Patrick Ta Beauty Pop-Up, a captivating fusion of raw, organic aesthetics and delicate elegance. The booth's design unfolded as a visual masterpiece, seamlessly blending the rugged textures of stones and concrete with the soft, feminine charm of pink and delicate flowers. This captivating contrast created a breathtaking set that not only showcased Patrick Ta's beauty offerings but also transported attendees into a realm where natural elements coalesced with refined beauty. The booth stood as a testament to the harmonious interplay between the raw and the delicate.
Patrick Ta Beauty Booth
